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Choice Hotels Europe Recognises its 2016 Best UK Franchised Hotels

Press release   •   Nov 04, 2016 06:00 GMT

LONDON. 04 NOVEMBER 2016 Choice Hotels Europe, the company behind the Comfort, Quality, Clarion and Ascend Hotel Collection brands here in Europe and part of Choice Hotels International, Inc., today announced that it has awarded:

  • Comfort Hotel Great Yarmouth “UK Comfort Hotel of the Year”
  • Quality Hotel Boldon “UK Quality Hotel of the Year”
  • Clarion Collection Hotel “UK Clarion Hotel of the Year”

The three hotels were judged to be the best out of the Clarion, Quality and Comfort hotels operating throughout the UK in 2016. The winners were selected by reviewing each franchised property’s guest satisfaction and cleanliness scores and by demonstrating consistent brand performance. Peter Till, UK Managing Director, Choice Hotels Europe, commented, "Well done to the owners of these hotels and their staff on securing these awards. All are excellent examples of the calibre of hotels that make up our growing franchised hotel network in the UK and the rest of Europe.”

Charlene Scanlon, General Manager, Clarion Collection Hotel St Albans said, “We are thrilled to have been recognised as the leading Clarion hotel in the UK.”

Choice Hotels Europe has also awarded “UK General Manager of the Year” to Charlene Scanlon of Clarion Collection Hotel St Albans and Team Member of the year to Paul Debenham of Comfort Hotel Great Yarmouth. The General Manager and Team Member award winners are selected from nominations by their direct supervisors and owners at the franchised hotels, in response to specific questions relating to their work and collaboration with the Choice Hotels team and brands.

Peter Till added, “Congratulations to Charlene and Paul who have been recognised for their great effort in upholding brand standards and willingness to share best practices with other Choice brand hotels.”

Quality Hotel Stoke City Centre was awarded Choice Privileges Hotel of the Year in recognition of its staff signing up the greatest number of new members to Choice’s award-winning loyalty programme.

The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to upscale hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe that are either open or under development. Brands franchised by Choice Hotels Europe include Clarion, which is three to four star rated, Quality, which is three-star rated and provides a mid-scale full service offering, and Comfort, which is two to three star rated and is the largest Choice Hotels International brand worldwide, known for value, customer service and reliability. Choice also provides guests with an upscale, boutique hotel offering through Ascend Hotel Collection, a portfolio of 4-5 star rated independent hotels located in key cities and destinations.

Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of June 30, 2017, 792 hotels were in our development pipeline. Our company's Ascend Hotel Collection™, Cambria™ hotels & suites, Comfort Inn™, Comfort Suites™, Sleep Inn™, Quality™, Clarion™, MainStay Suites™, Suburban Extended Stay Hotel™, Econo Lodge™, Rodeway Inn™, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 33 million members and counting, our Choice Privileges™ rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

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