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Choice Hotels Expands Presence in Belgium

Press release   •   Jan 12, 2016 07:00 GMT

LONDON. 12 JANUARY 2016 Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, is pleased to announce the signing of a new franchise agreement with Dema Hotels and Oxford Hospitality. The ten year partnership will begin with adding three new hotels over the next twelve months, providing a local growth platform through which to rapidly scale Choice’s presence in the market. The newly converted properties will become part of the Comfort, Quality and Clarion brands.

The three hotels are all located in Antwerp, Belgium, a dynamic city with architectural treasures. Guests at these hotels will have access to the famous shopping areas and diamond district, opera and museums.

“With numerous properties already in the area, this agreement is a testament to Choice’s growing momentum in Europe,” said Mark Pearce, Senior Vice President, International Division, for Choice Hotels. “We’re thrilled that Dema Hotels and Oxford Hospitality have come on board with the Choice family, and their commitment to this partnership proves that it’s an exciting time to be a part of Choice Hotels in Europe.”

Through Choice Hotels’ development model, the company is uniquely positioned to experience significant growth across Europe. Affiliating with Choice Hotels allows international operators to focus on the day-to-day challenges of running a hotel while capitalizing on the many benefits afforded by a recognizable brand and robust distribution platform.

Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of June 30, 2017, 792 hotels were in our development pipeline. Our company's Ascend Hotel Collection™, Cambria™ hotels & suites, Comfort Inn™, Comfort Suites™, Sleep Inn™, Quality™, Clarion™, MainStay Suites™, Suburban Extended Stay Hotel™, Econo Lodge™, Rodeway Inn™, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 33 million members and counting, our Choice Privileges™ rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

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