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Choice Privileges Redesigns Loyalty Programme and Increases Member Perks

Press release   •   Feb 18, 2016 08:30 GMT

LONDON (February 18 2016) – Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced today the rollout of a series of bold changes to its Choice Privileges guest rewards programme.

The programme enhancements are being implemented to bring greater and faster value to the over 25 million members of Choice Privileges. Some of the new benefits include:

-Your Extras. Weekday travellers can earn a special reward — a little something 'extra' — right when they check in. For each qualifying stay that includes at least one weekday night (any night Sunday through Thursday), the member can earn a special reward of their choice. International members have two options: 500 Choice Privileges bonus points or 100 airline miles from participating airline carriers.

-FlexRewards. Get to a free night faster— Members can redeem points for free nights at discounted point levels at participating hotels, varying by season. There will be up to 1,500 hotels at discounted point levels during either the weekdays or weekend at any time.

-Keep Your Points. As long as members stay active by completing a qualifying activity at least once every 18 months, they get to keep their points.

-10 Points per Dollar. All 5,500 participating Choice Hotels now earn 10 points per dollar spent when paying qualifying rates– including economy and extended stay hotels, such as MainStay Suites, Suburban, EconoLodge and Rodeway Inn. And, during our award winning promotions, it is now easier than ever to qualify since members no longer need to stay two consecutive nights at economy brands.

“The exciting new changes to our Choice Privileges programme mark a major milestone in Choice Hotels’ history,” said Jamie Russo, VP of Loyalty and Customer Engagement. “While many rewards programmes continue to decrease the value of benefits for their guests, we’re building a loyalty programme that gives more and faster perks to travellers starting right when they join. We have built these new features around guests, and we want them to feel constantly rewarded by the new Choice Privileges wherever their travels take them.”

Becoming a Choice Privileges member is free and easy – either by signing up online or at a hotel property. Members can earn points at more than 5,500 locations around the world. Members also enjoy express check-in, extended check-out, and the opportunity to redeem points for free nights at thousands of properties throughout Europe, the U.S., Canada, Mexico, Australasia, Middle East, Africa, Central America and the Caribbean. Members can also redeem points through airline partners including American and Qantas.

For full information about the new Choice Privileges rewards program, visit

Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of June 30, 2017, 792 hotels were in our development pipeline. Our company's Ascend Hotel Collection™, Cambria™ hotels & suites, Comfort Inn™, Comfort Suites™, Sleep Inn™, Quality™, Clarion™, MainStay Suites™, Suburban Extended Stay Hotel™, Econo Lodge™, Rodeway Inn™, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 33 million members and counting, our Choice Privileges™ rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

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